The Brand Journalist will work in unison with the marketing team to help define the way consumers view the Lori Morris Design brand. This role creates consistency throughout the LMD brand through creating logo and color uniformity, focused advertising, event sponsorship, and various other methodologies. The Digital Brand Specialist creates engaging and innovative social content and online campaigns for the Lori Morris Design brand.


The Brand Journalist is responsible for analysing market research and data provided by the marking team to strategically expand the LMD demographic and devise strategies to reach the selected outreach groups. This role is responsible for ensuring consistency within the company’s logo and designs within the LMD brand ensuring uniformity across all social platforms and advertising. As with all LMD employees, the Digital Brand Specialist is expected to follow all LMD’s Policies, Procedures, and General

Information at all times.


  • Ensure brand consistency in all digital marketing messages by working with various internal departments when necessary
  • Manage and execute all brand partnerships and licensing deals
  • Strategize and execute all digital marketing plans to build LMDs online presence and overall brand
  • Create, maintain, and manage the Social Media editorial calendar alongside the LMD Founder. Adding targeted topics outlined for different dates, as well as a strategic plan for where and how that content will be shared via selected platforms
  • Develop and maintain LMD’s online asset inventory on an ongoing basis for current and future needs
  • Create graphics for social, website content, and all branding as needed
  • Develop the photography and video assets (on your own, as required), or manage photoshoots at all completed client projects, coordinating with photographers and videographers, as required
  • Collaborate with the design department to select photo assets to be used on digital channels
  • Create engaging written and graphic content in the form of social media messages such as pictures and videos
  • Monitor all social media channels and answer all digital channel inquiries, specifically brand and service-related conversations, watch for PR emergencies, and identify important/relevant discussions, answer questions, etc.
  • Monitor all social platforms for PR emergencies or important/relevant discussions and alert the senior marketing management team as needed
  • Create monthly e-newsletters for LMD Internal
  • Research and monitor the activity of company competitors
  • Create and design product catalogue, layout design portfolio for international design award submission
  • Occupationally support sales team to create engaging client presentations

Knowledge, Skills & Abilities:


  • University or College degree in Marketing, Communication, and/or relevant job experience
  • Knowledge of the interior design industry or retail is considered a strong asset
  • Working knowledge of creating digital content for luxury markets is considered an asset
  • Proven experience in digital marketing; content creation and asset inventory management
  • Proven experience working with video, photography, and asset creation and editing
  • 3+ years of experience in Digital Marketing and Brand Management with exceptional knowledge of all social media platforms, brand partnerships, and strategic marketing
  • Knowledge of best practices used on various social media platforms to increase brand awareness and sales
  • Experience with: Google Analytics, social media measurement, and collect actionable insights
  • Previous experience in customer service/relationship management
  • Must be well versed in graphic design (inDesign, Photoshop, and Adobe Creative Suite)
  • Proficient in MS Windows, Office (Excel, Word, Outlook, Power Point), and Google
  • Strong graphic design, analytic, and copywriting skills
  • Experience with copy proofing
  • Proven experience with video editing & photography (portfolio review will be required)
  • Extreme attention to detail and high level of accuracy in large visuals
  • Project management
  • Organizational and time management skills are a must

Personal Attributes

  • Creative background
  • Be honest and trustworthy
  • Be respectful
  • Possess cultural awareness and sensitivity
  • Demonstrate sound work ethics
  • Bring strong team-orientation in a professional manner
  • Be flexible, responsive, and think quickly

Working Conditions

(1) Physical Demands

(The nature of physical effort leading to physical fatigue)

  • The employee will spend long hours sitting and using office equipment and computers, which can cause muscle strain
  • Ability to work in a fast-paced environment and be open to working nights and weekends, as social media is 24/7

(2) Environmental Conditions

(The nature of adverse environmental conditions affecting the incumbent)

  • The employee is located in a busy, open area office
  • The employee is faced with constant interruptions and must meet with others on a regular basis
  • Ability to work in a fast-paced environment and be open to working nights and weekends, when required to meet urgent business needs